Web Projects
Lee Lee Skateboards
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leeleesk8.com ( not available anymore )
This was my first US web project back in 2002
WHAT IS LEELEE?
LeeLee is a lifestyle, a way of being, a state of mind. LeeLee is action, freedom, independence and mobility. LeeLee is style, beauty, strength and confidence. LeeLee is for the girls who are all these things, who strive to learn, evolve, dream, enlighten and inspire.
WHO IS LEELEE?
LeeLee is the girl who overcomes her fear. Who refuses to let stagnancy, boredom or immobility rule her world. LeeLee is the girl who uses her body, mind and spirit to move through life.
WHY THE MERMAID?
The mermaid represents the “LeeLee Girl”, someone who mode of transportation is unique and evolutionary. The classically symbolizes- A magical, mythological feminine character that is often believed only to exist in a fantasy reality. This archetype parallels that of the female skateboarder. It seems we are often overlooked and go unnoticed. We are a group, which exist in a world unto ourselves- underground, free, unrestricted, a bit mischievous and independently mobile. I believe in mermaids, and I believe in girls on skateboards.